I first saw the video at BibliOdyssey, a really neat blog that I learned of, oddly enough, from a post at Go Fug Yourself.
And, with much excitement, I have helped myself to the the mass produced trade edition. Of course, that version doesn't have quite the same breathless "oh my god!" factor. But it also doesn't cost thousands of dollars. So there's that. And it is still really darn neat. And pretty, too. (Oh, and look! There are also stamps and cards!)
There's more info on the project and the products here.